Carlos Alberto Melo Florián, Colombian citizan and one of the founders of addvissor S.A.S. a Colombian established company, has been working in corporate photography since 2007, equally for multinational companies as for BTL´s companies. During all this time, a series of specialized procedures and tools has been developed in order to better serve this segment of frecuent customers. Because of the expense of gaining a new client of this nature, when they finally decide to call for a test on a new provider, you can´t afford to say no, no matter that you may be already booked for that day, or that the event takes place in a different city that you are, you must maintain the same price according to the yearly price agreement document. That´s how the need for a standarized photography product offered on a wide geographical base was identified, and the idea for PYXY was born.